In this clip from the Dr Sustainability Podcast, Professor David Loseby shares a compelling boardroom case study on how a simple efficiency programme achieved:
✔️ 17% energy savings
✔️ 17% cost savings
✔️ 14% CO₂ reduction
What started as a 9–9–9 target (energy, cost, carbon) delivered far more — because it was framed in the language boards understand: performance, efficiency, and value.
This is a powerful reminder that sustainability doesn’t always need to be sold as sustainability — sometimes, it’s about speaking the language of outcomes.
🎙️ Full episode coming soon.