After a hectic few weeks I’ve finally had a chance to sit down and go through the ‘Vision Board’ Tiny Wizard Studio have pulled together for the Dr Sustainability brand from market research and discussions with me.
For any branding newbie, a ‘Vision Board’ brings together the ‘Vision’ (yes that’s abit obvious, right!) covering areas such as core values, personality behind the brand, look and feel, what it stands for and can take a landscape view. This is exactly the approach we have taken with Dr Sustainability including a scan of what we consider as other peer professionals, possible typologies, logo styles and icons to bring consistency as we bring the brand to life across different channels.
As Tiny Wizard Studio put it ‘Just as there are different ways to tell the same story, there are several aesthetic possibilities for the brand to consider when developing its visual identity.’ It’s abit of arts and craft, imagery and imagination.
We haven’t quite got to a stage to share the branding with you just yet. However, from first glance of the ‘Vision Board’ I’m thrilled and hope you will be too once you see the final branding.
Tiny Wizard Studio Dr Sustainability
